Beyond Narratives: Communicators as Catalysts for Africa’s Global Influence

As South Africa assumes the G20 presidency for the first time, Africa stands at a pivotal moment in global governance. This is more than an opportunity to tell Africa’s story—it’s a chance to influence policies, shift perceptions, and position Africa as a central player in the global economy.

AfricaCommsWeek 2025 is centered on the theme “Beyond Narratives: Communicators as Catalysts for Africa’s Global Influence.” This year, we go beyond storytelling to explore how communication professionals are critical enablers of Africa’s policy, trade, and investment decisions—not just advisors, but power brokers who drive global conversations, shape policy outcomes, and elevate Africa’s standing in international affairs.

Why This Theme?

• South Africa’s G20 Presidency marks a historic opportunity to amplify Africa’s influence on the world stage.
• The world’s engagement with Africa is shifting—from aid to investment, from marginalization to strategic partnership—and communicators must lead this transition.
• Africa’s contributions to technology, sustainability, and economic growth remain undervalued; strategic communication can change that.
• Beyond branding and storytelling, communicators must play a pivotal role in shaping policies, driving investment, and strengthening Africa’s position in global governance.

What We Will Explore

• From Messaging to Action – How communication professionals can translate strategic storytelling into concrete policy and economic influence.
• Africa’s Position in Global Governance – Communicators as key actors in advancing Africa’s priorities in multilateral decision-making.
• Communications for Economic Influence – Leveraging communication to enhance Africa’s investment attractiveness and economic competitiveness.
• Beyond Soft Power – Case studies on how public diplomacy, media strategy, and digital engagement have secured Africa’s place at decision-making tables.
• Leveraging Digital & AI for Global Impact – The role of digital platforms, AI, and African-led media in shaping international discourse on Africa.

Call to Action

AfricaCommsWeek 2025 invites communication professionals, media strategists, public affairs experts, and policymakers to explore how we can go beyond messaging to driving real impact in policy, investment, and global governance.

Together, let’s ensure Africa is not just participating but setting the agenda.

Join the conversation. Shape the future. Be a catalyst.