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Going Global: How to Adapt Communication Strategies for Different Countries and Cultures
February 6, 2018 @ 7:00 pm - 8:00 pm CET
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How can you adapt your communication practices for different countries and cultures? Kara Alaimo will take you on a tour of the world’s ten “cultural clusters” – Confucian Asia, South Asia, Sub-Saharan Africa, the Arab world, Latin America, the Anglo cluster, Latin Europe, Germanic Europe, Eastern Europe, and Nordic Europe – and explain the strategies, tactics and messages that work best within each of them.