The media often portrays Africa in binary terms. The majority of news reports on Africa focus on the negative issues plaguing the continent. While Africa has its challenges, there are also many positive attributes and opportunities to be found on the continent.

But prevailing negative news of the continent is often a hindrance to attracting investment. It can, therefore, be very costly for Africa if the narrative stays mostly negative. Africa-focused communications experts should bear in mind the impact that their strategy, stories, and campaigns can have on the future of the continent, and consider how they can gradually change the existing narrative, and promote Africa.

So the real question is: do you want to be part of this change?

Africa Communications Week has partnered with IE University to bring you the Communicating Africa Challenge. Share your vision of #FutureAfrica! Be part of the global movement and receive a scholarship to advance your communication career at IE University.

APPLY NOW

HOW TO PARTICIPATE?

Fill out this online form and write a short article of maximum 500 words exploring the biggest communication challenge in your country in the next decade, and identify areas of opportunity to address this challenge using innovation, technology, arts & culture or tourism.

CHALLENGE AWARDS

Three (3) scholarships will be awarded to study at IE University. To be considered for the prize, submit your campaign idea and complete your IE University application by April 30th, 2020. The winners will be announced during Africa Communications Week in May 2020 and they will receive an email confirming the award.

  • 1st prize: 50%
  • 2nd prize: 30%
  • 3rd prize: 20%

Scholarships apply only for these programs: Masters in Corporate & Marketing Communication (Full-Time & Part-Time), Master in Visual and Digital Media, Master in Customer Experience and Innovation, Masters in Digital Marketing (Full-Time & Part-Time).

*Scholarship will only be applicable for the Fall 2020 & Spring 2021 intake.

* Winners will be selected from a Jury and outstanding academic and professional profile as defined by Africa Communications Week and the IE admission committee.

* Maximum one scholarship per program

* Scholarships awarded will be applicable for those who complete the application processes for the mentioned Master programs.