IE University and ACW present Communicating Africa #TheAfricaWeWant

The media often portrays Africa in binary terms. Majority of news reports on Africa focus on the negative issues plaguing the continent. While Africa has its challenges, there are also many positive attributes and opportunities to be found on the continent. But prevailing negative news of the continent is often a hindrance to attracting investment. It can therefore, be very costly for Africa if the narrative stays mostly negative. Africa-focused communications experts should bear in mind the impact that their strategy, stories and campaigns can have on the future of the continent, and consider how they can gradually change the existing narrative, and promote Africa.

So the real question is: do you want to be part of this change?

If so, what are you waiting for? Share your vision of #TheAfricaWeWant! Be part of the global movement and receive a 50% scholarship to advance your communication career at IE University.

How to Participate?

Fill out this Online Form and upload a visual storyboard or video, and maximum 500 words of a campaign idea to tell a unique story about your country highlighting one of the following (or multiple) areas of opportunity and potential: Innovation & Technology, Entrepreneurship, Arts & Culture, Diversity & Society.

Awards

3 scholarships will be awarded of 50% each to study at IE University.

The winners will be announced during AfricaCommsWeek in May 2019 and the winners will receive an email confirming the award.

* Scholarship will only be applicable for the Fall 2019 & Spring 2020 intake.

* Winners will be selected from a Jury and outstanding academic and professional profile as defined by the IE admission committee.

* Scholarships apply only for these programs: Master in Corporate & Marketing Communication (Full time & Part-Time), Executive Education Communication Skills and Public Speaking Program

* Maximum one scholarship per program.

* Scholarships awarded will be applicable for those who complete the application processes for the mentioned Master programs.

Deadline

To be considered for the prize you should have submitted your campaign idea by 26 April 2019.