And it’s a wrap ! Day 5 marked the end of the 4th edition of AfricaCommsWeek and it certainly ended on a high note! We talked about how communication can get us closer to #TheAfricaWeWant, how African brands are navigating the crisis, the importance of preparedness in emergency risk communication and, finally, the 7 main challenges for communication professionals.
On Twitter, Zama Ngwenya led a discussion on the role of PR and communications in realizing the Agenda2063.
African Brands – Crisis Ready?
In a crisis, communicators need to focus on leadership readiness. And it is important to communicate the outputs as well as the outcomes. – Nkiru Olumide-Ojo
Communicators need to create solid systems to allow brands to anticipate and thrive despite the crisis. – Claudine Moore
Emergency Risk Communication Preparedness for Africa
In emergency risk communication, there are a lot of unknowns. You have to work with imperfect and incomplete information because it’s all about saving lives. – Philippe Borremans
7 défis pour les acteurs de communication face à la crise
Une absence de communication pendant 6 mois peut réduire de 40% la notoriété d’une marque. – Seynabou Dia
La crise est un révélateur de talents – et on n’en manque pas sur le continent. Mais faut les accompagner, y compris dans leur communication.
Les employés et clients attendent qu’on communique sur les valeurs. Avec la suppression de certaines lignes de services ou produits, la crise a contraint de nombreuses entreprises à revoir les compétences internes, confirmer qui fait quoi et qui est bon à quoi? – Alioune Camara
