Communication professionals know that in every crisis lies an opportunity. Day 4 of AfricaCommsWeek was all about opportunities to innovate. We talked about innovative communication for AgriTech, new approaches to nation branding (in a special episode of Reviewing Africa) and reinventing event communication. Did you miss it ? Catch up on the highlights.
Innovative Communication for AgriTech in Africa
Social behaviour change communication can make the difference in the adoption of #AgriTech. Some organisations only roll out their communication strategies when they know who they’re going to influence. That’s not effective. Participation is very key.
Nation Branding: The Power of Telling Your Own Story
Nation branding starts at home. You need citizens to :believe in the nation branding strategy, adopt it and help promote it. – Khalid Baddou
Institutional memory needs to be passed on for us to tell our stories. – Nashipae Orumay
Does Africa really need a unique brand story? Let’s step away from this place of complacency and look at each country to find its unique value proposition. – Mimi Kalinda
Communication évenementielle en 2020: quoi, où, comment ?
Est-ce la fin des événements en présentiel et quel impact sur la communication pré-événement? Il va falloir développer des événements à double vitesse, par exemple avec une version payante digitale à tarif moins élevé. Mais cela ne réduit pas l’investissement logistique. La qualité a un prix. – Mylène Flicka
3 critères absolus pour l’organisateur d’événements de demain: respectueux de l’humain, créatif et super discipliné – Hervé Dassoundo
