We had quite an eclectic programme on Day 3 ! We’ve been exploring the strategic use of digital, the future of Africa-China relations, how to shape global conversations with African content & effective remote work strategies for teams! Check out the highlights below.
The Future of Africa – China Relations
“China needs Africa politically. We should be able to hold our African governments accountable” – Hannah Ryder, CEO Development Reimagined
It’s going to be difficult to attract #African attention in #China after the crisis. – Eric Olander, Co-Founder, China Africa Project
We can’t say that Africa and China don’t know each other. But that side of the story is mostly covered by Western media. How can we challenge that? – Raïssa Girondin, Managing Director, GMedia
Shaping Global Conversations with African Content
“There’s a difference between fake news and freedom of speech. Whatever data, statistics, claim you want to publish, it has to be fact-checked!” – Motunrayo Joel, Nigeria Deputy Editor, Africa Check
“The way this oral tradition has manifested itself is through the popularity of radio – still one of the most popular medium for news.” – Simon Allison, Africa Editor, Mail & Guardian
“In times of crisis, we become very aware of the importance of transparency, timing, facts. But this is something we should be doing all the time.” Eloine Barry, CEO, Africa, Media Agency
Le digitale: levier strategique en temps de crise
“Dans la stratégie du contenu définir sa cible et dans la cible, définir la niche et dans la niche définir le personae de l’audience ( le type de client).” – Nabou Fall
“En tant que média, il est important de vérifier le contenu avant de le diffuser.” – Sloann Ndembet, Social Media Manager, Gabon 24
L’atout du digital permet de faire du tracking et connaître les nouveaux prospects » – Anaïs Girod, CEO de Gramica
