Responsibility, transparency and innovation. Those were the watch words the sessions on Day 2 of AfricaCommsWeek 2020.
The Role of Creative Industries to Shape Narratives and Bring Change
“The creative industries work within current political frameworks », said Lee Kasumba, Founder of She Speaks Africa
“When we’re talking about creativity different countries and cultures set different values to the subject. As much as some consider certain aspects of the creative industry as a complete failure, others value the industry completely differently.” – Eddie Kadi, global curator of the #INFORAFRICA Campaign.
The Coronavirus situation is the time to step-up. – Umutoni Thuku-Benzinge, founder of Kaleidoscope Beauty
Rethinking Country Branding
Even though national priorities are competing and somehow pushing communication down the list, what the Year of Return (Ghana) has demonstrated is the huge potential when African countries communicate effectively.
African leaders need to understand how communication works so they can leverage it. – Muhammida El Muhajir, Director of Strategy, WaxPrint Media.
“Africa has many pillars that constitute good stories.” – Khalid Baddou, Chief communications officer, Mohammed VI Polytechnic University.
African Solutions – A Collaborative Future
As communications professionals, we should constantly adapt based off new information – David Toovey
What we have achieved in the different countries, we can bring them together, leverage them across Africa and learn from those case studies – Victoria Uwadoka
Communiquer pour réussir sa sortie de crise:nouvelles règles du jeu ?
Dans la crise, les communicants doivent être des décideurs. La redevabilité, l’exigence pour les autorités de rendre des comptes, est mise en lumière par cette crise. – Erik Nyindu
Les services proposés par les entreprises vont forcément s’adapter aux nouvelles réalités. Leur communication aussi. – Alain Djate
Il ne faut jamais prendre de décision en se disant que la crise va durer. – Khadija Idrissi Janati
